Baroness Susan Greenfield CBE, is a British scientist, writer, broadcaster and member of the House of Lords. Specialising in the physiology of the brain, Susan researches the impact of 21st century technologies on the mind, how the brain generates consciousness and novel approaches to neurodegenerative diseases such as Alzheimer's and Parkinson's. Susan has written a range of non-specialist books on issues relating to the mind and brain for the general reader. She appears regularly on radio and television and frequently gives talks to the public and private sector.
Mind Change was published on 21st August 2014 by Random House. In Mind Change, Susan Greenfield discusses the all-pervading technologies that now surround us, and from which we derive instant information, connected identity, diminished privacy and exceptionally vivid here-and-now experiences. In her view they are creating a new environment, with vast implications, because our minds are physically adapting: being rewired. What could this mean, and how can we harness, rather than be harnessed by, our new technological milieu to create better alternatives and more meaningful lives? Using the very latest research (up to the end of 2013), Mind Change is intended to incite debate as well as yield the way forward. There is no better person to explain the situation in a way we can understand, and to offer new insights on how to improve our mental capacities and well being. Available to order on: http://www.randomhouse.co.uk/editions/mind-change/9781846044304
Tuesday, 10th February 2015
Baroness Greenfield will be at the American European Business Association on 10th February, delivering a talk titled: How Digital Technology is Impacting the Human Brain: Implication for Optimising Business in the 21st Century. To find out more about the American European Business Association, please click here.Read more…